You may be the last to know. “Wonder if we should change our logo?” you mutter, thinking nobody heard. And then a collective cheer goes up in the adjoining office. Sound familiar? As much as you might be tired of your own logo, you have to also ask if the market is tired of it. At ColorCraft, “yes” and “yes” were the answers.We decided to revamp our brand identity, and asked a local firm for help. full story >>
Impress Your Friends
• 69% of all the paper used is not for writing or printing.
• J. Gutenberg invented the “modern” press in 1436.
• J. Muller invented an “Iron Eagle” that flew in 1436.
• Peacocks fly.
• ColorCraft bought some really “modern” presses this month. They are a bit faster. Six colors, coater, perfecting, ask us about them and how they will help your next job.
• Font: A specific size and style of type in a family (typeface). Why “font”? Thank
the French. Melted cheese is fondue. Melted type is fonte. English printers called
it fount. Modern type is now font. Voila!
• ColorCraft can print, fold, trim, stuff, stamp, address, AND mail. Look at us now. >>
Ways to Spark a Wet Match
ColorCraft understands to what it means to promote creative thinkers. Everyone benefits when creative thinkers show us a new approach or solution or simply allow us to view the world from a different perspective. But sometimes it’s hard to stare at the monitor or canvas or drafting board and be brilliant, yet again. Recharge your brain’s neurons — it’s simple science.
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Sterling Ink
More is more. 2,058 more. Pantone® has added more colors with their new Goe™ solid color system. Buzz Lee, pressroom foreman, is excited about the change. “They’ve made changes to benefit the printer and designer. They’ve thought about the tools we both need and the future of printing and design.”
Some key benefits are: full story >>
