This is a marketing piece to launch new business of custom thermal paintings and other pet-related products created by Supon Phornirunlit. The project introduces the designer, custom thermal paintings, non-custom items, and pet accessories. The Pooch Décor brand is recognized internationally. In March 2006, Reuters TV Agency worked on an interview about Supon's passion for pets and the story behind poochdecor.com. The piece will air on affiliate members such as NBC, CNN, BBC UK, and over 300 other networks around the world.
What we did:
ColorCraft worked with closely with Supon and printed the promotion on our Digital HP 5000 press. We tested different paper stocks as actual printed samples to ensure the color would produce well using uncoated stock. We also came up with a cool snap closure to hold each card in place and making the final product user friendly. Supon won an ADDY at the 2007 awards for this promotion.