NIITEK does one thing, they build and develop vehicle mounted mine detection systems. NIITEK needed to be heard, seen and taken as seriously as they take themselves. They are a very talented and passionate group of engineers with a great product ready to deploy. Their mission is to save a soldier, to save lives.

Cranberry put together a serious and instantly recognizable campaign that called for NIITEK; Before the First Step.

There is no doubt who they are talking to and working for. The components to date include: exisiting logo modification and logo development for their unique sensor (VISOR), tagline, website, PowerPoint, brochure, identity kit, displays, video scripts and coordination for a broadcast interview session with General Schwarzkopf, press releases, and a variety of security forms and internal signage.